Writing Skills: Getting Your Written Message Across Clearly
AIDA is a good framework to follow
Improve your writing skills
with James Manktelow & Amy Carlson.
A colleague has just sent you an email relating to a meeting you’re having in one hour’s time. The email is supposed to contain key information that you need to present, as part of the business case for an important project.
But there’s a problem: The email is so badly written that you can’t find the data you need. There are misspellings and incomplete sentences, and the paragraphs are so long and confusing that it takes you three times more than it should to find the information you want.
As a result, you’re under-prepared for the meeting, and it doesn’t go as well as you want it to.
Have you ever faced a situation similar to this? In today’s information overload world, it’s vital to communicate clearly, concisely and effectively. People don’t have time to read book-length emails, and they…
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